Intent Data: The Secret Weapon to Boosting Your Marketing Strategy

If you’re looking to boost conversion, intent data is the secret weapon you need in your arsenal. Looking to take your marketing strategy up a notch? Analyzing intent data should be at the top of your list. In this article I’ll share what intent data is, how it can help boost your marketing efforts, and which businesses it can benefit most.

How Intent Data Shapes the Digital Journey

Intent data is one of the most powerful tools at your disposal for understanding your target accounts and identifying the right contacts within them. Here’s how it works.

Online searches leave useful breadcrumbs trails.

Intent data captures these electronic footsteps and provides valuable insights into what prospects are interested in, what they’re researching, and when they might be ready to buy.

Intent data offers invaluable insight into customer behavior.

  • It can help you answer important questions like:
  • What topics are my buyers interested in?
  • What type of content are they engaging with?
  • What is the intent behind their searches?
  • When are they ready to buy?

Understanding these critical pieces of information can shape your marketing strategy to better align with your buyer’s needs.

Where to Find Intent Data

There are two ways to collect user intent data—first party and third party providers.

First-party data

You collect this data from your website, CRM, or marketing automation platform. This data can be valuable but also limited in scope.

Third-party data

Third-party intent data comes from providers. These companies collect intent data across the web and make it available to their customers.

Who Can Benefit From Intent Data

Large to mid-sized businesses can benefit the most from intent data. If you’re selling products or services that require a lot of research and consideration, understanding your buyer’s intent can help you shape your content strategy and better align your sales and marketing efforts.

The Bottom Line

No matter what size or type of business you have, if you’re looking to boost the conversion of your marketing strategy, intent data is the secret weapon you need in your arsenal. Understanding your buyer’s intent can shape your content strategy, personalize your outreach, and score leads—ultimately driving more sales and revenue.
If you’re ready to leverage AI and machine learning to accelerate your sales pipeline, then